What I hear, I forget.
What I see, I remember.
What I do, I understand.
– Lao Tse, Chinese philosopher, b. 604 BC
Amanda McCoy Bast, Senior Designer for Adobe in Seattle, joined our class last week to discuss design. Originally starting at Adobe as a Print Designer, Amanda provided us with a thorough overview of the design process from her perspective. While reading Moggridge in preparation for her presentation, she emphasized three items in the chapter that mirror what she does as a design professional: constraints, prototypes and proximity. Moggridge highlights an interview in his book between Charles Eames and Madame Amic, Eames says that design is “a plan for arranging elements in such a way as to best accomplish a particular purpose,” (p. 648). We’ll look at how this definition relates to Amanda’s key points from Moggridge and explore a design case study for Inkwell’s Spark.