2010 in review

The stats helper monkeys at WordPress.com mulled over how my blog did in 2010, and here’s a high level summary of its overall blog health. Considering I didn’t do much I’m surprised, and wondering how they came up with the conclusion that I’m doing good?

Healthy blog!

The Blog-Health-o-Meter™ reads This blog is doing awesome!.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 6,600 times in 2010. That’s about 16 full 747s.

In 2010, there were 7 new posts, growing the total archive of this blog to 77 posts.

The busiest day of the year was July 9th with 54 views. The most popular post that day was Internet Movie Piracy: A tale of illegal file-sharing in the United States.

Where did they come from?

The top referring sites in 2010 were facebook.com, bigextracash.com, ask.com, paulgude.wordpress.com, and google.co.in.

Some visitors came searching, mostly for stack of dvds, movie piracy laws, internet movie piracy, stack of movies, and dvds movies.

Attractions in 2010

These are the posts and pages that got the most views in 2010.


Internet Movie Piracy: A tale of illegal file-sharing in the United States June 2009


Social Implications of Mobile Technology in Developing Worlds December 2009


How real is the technology in Inception? July 2010
3 comments and 1 Like on WordPress.com,


About Me October 2008


What Happened to Video Game Addiction? January 2010


Twitter on paper, Infographics

I wanted to share this because I find it so hard to visualize the chaotic mess that is Twitter. This was put together in April by Twitter’s co-founder and I think it does a great job of showing how big Twitter’s influence can be. Three things I think it’s missing are:

1. Is this worldwide or just US?
2. How many total people are “hooked” into the Internet?
3. What percentage are dormant accounts, spam or rarely used accounts?

From a marketing perspective these could be pretty helpful answers.


Thanks to Geek in Disguise for the orginal post.

Good “Google Juice” Invites Imitation

Common Craft has taken the internet technology dilemma of “too much information but not enough understanding,” and found a way to teach people about it, while making a profit. Their “in Plain Site” video template is simple, creative and informative. During our previous class, Lee LeFever of Common Craft told us about his small Seattle based company, “we don’t do things because we’re supposed to do; we do it because it makes us happy.” This is extremely important for anybody looking for some enjoyment in their career. Even though their company is taking off, they’re managing it in a way that allows them to do what they want. According to a Read Write Web article, “inquiries from clients were coming fast and furious, the company saw between five and ten inquiries for custom videos every day.”

Taking a different stab at the traditional business model is working well for Common Craft. According to Video Nuze May of this year, “they’re already generating $15K/mo in license fees.” But being a small company and trying to monetize the YouTube model has its issues. While LeFever didn’t talk in-depth about the copyright issues, one of his recent blog posts expressed their concern with popularity. As LeFever commented, their good “Google juice” made them a target for imitation. Once the concept of ‘in Plain English’ caught on, people felt compelled to mimic their brand: “when a video uses paper cut-outs on a whiteboard and ‘in Plain English’ in the title, people may mistake it for part of the Common Craft video series. This confusion compromises the hard work we’ve put into building the Common Craft brand of ‘in Plain English’ videos.” Continue reading

Crowdsourcing, One Billion People & Counting

In Jeff Howe’s book Crowdsourcing he looks at the organizational structure of the traditional company and asks “what constitutes an ‘employee’ or a ‘manager’ or ‘president’ in a crowdsourcing environment,” (p 98). He makes some very interesting remarks about the tendency for humans to form groups and communities in order to survive. But technology, created by the foundations of group collaboration, has now made it possible for individuals to move away from the security of the structured and formal group.

We no longer rely on the recommendations of people who are paid to make us believe in a product. For example, I don’t really believe that Catherine Zeta-Jones wants me to have a mobile makeover using T-Mobile. Although she is a very talented actress with an Oscar under her fashionable belt, as a consumer it’s just an advertisement to me. I would be more inclined (as a T-Mobile customer already) to pursue this route if I hear something positive about it on Twitter or from another community not getting paid to endorse the service.

Crowdsourcing “is, in almost every instance, made possible by the Internet…one billion people with the potential to contribute in some way to any given crowdsourcing project,” (p 99). What corporations had before were elaborate campaigns, now these campaigns can be accomplished by someone soliciting information on a blog, twitter or social networking site. People want to hear what other people like them think; it helps people be a part of the story and drive change. Continue reading

The Sassy Netflix Model

Netflix is an online service that allows you to “get DVDs by mail plus instantly watch movies… & TV episodes… online on your PC or Mac or streamed instantly from Netflix over the Internet right to your TV via a Netflix ready device.” It wasn’t long ago that heading to the movie rental store was part of a Friday night ritual. Technology has now made entertainment selection so simple; you don’t even have to leave your chair.

So we ask the question “Why is Netflix so successful?” It is the cool red branding color, the algorithm the chooses movies for you, or it is because, for a time it was the neatest thing out there? Last class we talked about this and how convenience seemed to be the key, but what are some other factors? Offering trials and guaranteeing customer satisfaction by allowing customers to choose when they receive their movies (streaming online) puts the entertainment in the customers hands. Continue reading

Hyperlocal Journalism

Last week Cory Bergman spoke to us about his success with local blog MyBallard.com. I was aware of hyperlocal blogs, but didn’t know much about them. His presentation really helped me understand the benefits of organized communication in a tight knit community. In a town like Seattle were there are about 600,000 people, social media is really helping bring people together. Imagine the difficultly the Seattle Times would have in covering all local events like charity, festivals and cultural activities…they couldn’t. With so many different neighborhoods just in Seattle, their focus is usually on general coverage. MyBallard.com’s community based coverage allows them to cover more events in a smaller area…creating a popular and very community relevant site. Continue reading

Exchange System in Marketing Communications

In our last Media, Money & Metrics class we had an interesting discussion about exchange systems in marketing communications, as presented in Strategic Affiliate Marketing by Goldschmidt, Junghagen and Harris. We talked about how this model doesn’t accurately reflect what is presently happening. In their book they mention “marketing communications is a set of activities to promote products, services, and firms to a market,” (27). The authors talk about how marketing communications are an intentional sharing of information between multiple different sources; but as we see today, information, and sources are quite different.


Continue reading