Tod Sacerdoti in a post about The Most-Watched Show On The Internet? states, “a ‘show’ is any periodically produced branded content.” If a show is originally broadcast on TV, do we still consider it a web video? What about short videos produced but not branded like some stuff on YouTube Shows? Or possibly amateur series like Backyard FX? With TV online consumption becoming more and more popular should it be important that we determine was constitutes a show?
A NYT article Rise of Web Video, Beyond 2-Minute Clips mentions, “About 150 million Internet users in the United States watch about 14.5 billion videos a month.” With this large number sure to grow, its obvious online video will be important in the future, but maybe we need to not try and categorize it against preexisting content. Just because we are used to series and episodes, doesn’t mean web video needs to fall into these categories to be relevant for mainstream viewing. Merriam-Webster online defines show as something that demonstrates or presents something. I tend to think like Sacerdoti and believe that just as long as there is some awareness of a theme or goal then it is a show. Continue reading
