Netflix is an online service that allows you to “get DVDs by mail plus instantly watch movies… & TV episodes… online on your PC or Mac or streamed instantly from Netflix over the Internet right to your TV via a Netflix ready device.” It wasn’t long ago that heading to the movie rental store was part of a Friday night ritual. Technology has now made entertainment selection so simple; you don’t even have to leave your chair.
So we ask the question “Why is Netflix so successful?” It is the cool red branding color, the algorithm the chooses movies for you, or it is because, for a time it was the neatest thing out there? Last class we talked about this and how convenience seemed to be the key, but what are some other factors? Offering trials and guaranteeing customer satisfaction by allowing customers to choose when they receive their movies (streaming online) puts the entertainment in the customers hands. Continue reading